Final answer:
In a flower shop window display, floral arrangements are often showcased to attract customers and represent the store's offering. These artistic displays play a key role in marketing and enhance the overall shopping experience.
Step-by-step explanation:
In a window display at a flower shop, what would likely be showcased are floral arrangements. These displays are designed to attract customers by presenting the beauty and artistry of the arrangements created by florists. The floral designs might include a variety of flowers and could be themed around seasons, holidays, or events to capture the attention and emotions of potential buyers.
Window displays, as studied by marketers, are meant to manipulate shoppers' emotions and create an image that a product will enhance the customer's life beyond the product's explicit utility. Accordingly, a flower shop would display its most attractive and appealing products, which are the flowers themselves, sometimes accompanied by complementary items like vases or greeting cards. Window displays in flower shops play an essential role in not just attracting customers but also in contributing to the aesthetic appeal of a shopping area, reflecting the marketing strategies and creativity involved in this type of business.