Question

How is form utility not related to marketing?

A) Form utility is always relevant to marketing, as it involves the physical characteristics of a product.
B) Form utility is unrelated to marketing when marketing focuses solely on intangible services.
C) Form utility is only important for certain industries but not for marketing in general.
D) Form utility is not a concept recognized in marketing.

Answer 1

Form utility is one of the four types of utility in marketing, and it refers to the value added to a product or service by changing its form or appearance. It is relevant to marketing as it involves the physical characteristics of a product.

Step-by-step explanation:

Form utility refers to the value that is added to a product or service by changing its form or appearance to make it more useful or attractive to consumers. It is one of the four types of utility in marketing, along with time, place, and possession utility. Therefore, option A is incorrect as form utility is indeed relevant to marketing as it involves the physical characteristics of a product. Option B is also incorrect as form utility applies to tangible goods as well as intangible services. Option C is incorrect because form utility is important for marketing in general, not just for certain industries. Lastly, option D is incorrect because form utility is a recognized concept in marketing.