Final answer:
The correct application movement for applying neck cream is to move upward toward the jawline to counteract gravity, promote absorption, and contribute to a lifting effect.
Step-by-step explanation:
The recommended application movement when applying neck cream is to use an upward motion toward the jawline. This technique helps to counter the effects of gravity and encourages better absorption of the cream into the skin, as well as promoting skin elasticity. Motioning upwards can contribute to a lifting effect, which is often a desired outcome when using neck creams. While some people may use gentle, circular motions to massage the cream into the skin, specifically when wishing to boost circulation, the predominant guidance for cream application is upwards towards the jawline.