Final answer:
The cornerstone of the FTC funeral rule is the requirement for funeral providers to give consumers a General Price List (GPL) at the start of any discussion about funeral arrangements. This ensures that consumers have access to all the necessary information to make informed decisions about their choices and prevents unfair or deceptive practices in the funeral industry.
Step-by-step explanation:
The cornerstone of the FTC funeral rule is the requirement for funeral providers to give consumers a General Price List (GPL) at the start of any discussion about funeral arrangements. The GPL is a document that itemizes the prices for the funeral goods and services offered by the provider. It ensures that consumers have access to all the necessary information to make informed decisions about their choices and prevents unfair or deceptive practices in the funeral industry.