Question

4. Complete the text. Choose the correct option. In a meeting held on Monday, April 15, it was proposed that our company should change its marketing strategy. In the past, it 1) ___ our policy to use mainly radio or TV for advertising our services. However, over the past 10 or 15 months, there 2) ___ a number of significant changes. The cost of TV and radio advertising 3) ___ dramatically since the beginning of last year. In addition, the results of our advertising campaigns last year 4) ___ rather disappointing. We 5) ___ some market research between September and October which 6) ___ that there had been only a slight increase in sales following our main campaign. Therefore, it 7) ___ suggested at the meeting that we should now reduce our TV and radio advertising and embrace Internet advertising instead. This ides 8) ___ . in fact first put forward for consideration two years ago, and 9) ___ explored in depth by a special team since then. According to the team’s study, the cost of Internet advertising 10) ___ far less than TV and radio advertising over the last year. In addition, online advertising will also enable us to reach a much wider audience. 1 a) was b) has been 2 a) were b) have been 3 a) rose b) has risen 4 a) were b) have been 5 a) conducted b) have conducted 6 a) showed b) has shown 7 a) was b) has been 8 a) was b) has been 9 a) was b) has been 10 a) increased b) has increased

Answer 1

The company has traditionally used radio and TV for advertising, but recent changes and disappointing results have prompted a shift to internet advertising.

Step-by-step explanation:

In the past, it has been our policy to use mainly radio or TV for advertising our services. However, over the past 10 or 15 months, there have been a number of significant changes.

The cost of TV and radio advertising has risen dramatically since the beginning of last year. In addition, the results of our advertising campaigns last year were rather disappointing.

We conducted some market research between September and October which has shown that there had been only a slight increase in sales following our main campaign.

Therefore, it was suggested at the meeting that we should now reduce our TV and radio advertising and embrace Internet advertising instead. This ides was in fact first put forward for consideration two years ago, and has been explored in depth by a special team since then.

According to the team’s study, the cost of Internet advertising has been far less than TV and radio advertising over the last year. In addition, online advertising will also enable us to reach a much wider audience.