Question

In which stage of the new product development process would a company use a hackathon?

a) Idea generation
b) Product development
c) Market testing
d) Commercialization

Answer 1

A company would use a hackathon in the idea generation stage of the new product development process.

Step-by-step explanation:

A company would use a hackathon in the idea generation stage of the new product development process. A hackathon is an event where individuals or teams come together to brainstorm and create innovative solutions or prototypes. It allows participants to generate a large number of ideas and explore different concepts in a short period of time. By using a hackathon, a company can tap into the creativity and expertise of its employees or external participants to generate new product ideas.