Final answer:
Conagra increases its influence over suppliers through pooled negotiating power, which refers to leveraging size and scale to gain more favorable terms from suppliers.
Step-by-step explanation:
When Conagra, a diversified food producer, increases its power over suppliers, the most appropriate term from the given options is d) Pooled negotiating power (market power). This concept refers to the increased leverage and influence a large company like Conagra can exert on its suppliers due to its size and scale. This power can potentially lead to better terms for Conagra, such as lower prices or favorable contract conditions. In contrast, Supply chain management is about the efficient control and management of the supply chain from raw materials to finished products. Market analysis involves examining industry trends, consumer behavior, and competition to guide business decisions. Strategic planning is the process of setting company goals and determining actions to achieve them. However, pooled negotiating power specifically relates to the influence a company has in negotiations with its suppliers due to its significant market presence.