Final answer:
In the Asch conformity studies, participants conformed due to normative social influence.
Step-by-step explanation:
In the Asch conformity studies, participants conformed due to normative social influence. Normative social influence occurs when people conform to the group norm to fit in, feel good, and be accepted by the group. In this experiment, participants complied to fit in and avoid ridicule, rather than relying on the group for information.