Final answer:
Customers want their financial advisor to be knowledgeable, trustworthy, have good communication skills, and possess analytical thinking.
Step-by-step explanation:
The characteristics that customers want to see in their financial advisor (FA) include:
- Knowledgeable: Customers expect their FA to have deep knowledge and expertise in financial matters, such as investment strategies, tax planning, and retirement planning.
- Trustworthy: Customers value trust in their FA as they are entrusting them with their financial future. A trustworthy FA is reliable, honest, and acts in the best interest of the customer.
- Good communication skills: Effective communication is essential for an FA as they need to explain complex financial concepts and strategies to their customers in a clear and understandable manner.
- Analytical thinking: Customers expect their FA to possess analytical thinking skills to analyze financial data, assess risks, and make informed recommendations.