Final answer:
The presidency of Nixon appealed to voters concerned about civil rights and social changes while Ford's unpopularity caused voters to lose faith in the political system.
Step-by-step explanation:
The presidency of Nixon and Ford had different effects on voters. Nixon won voters in the South, Southwest, and northern suburbs by appealing to their anxieties about civil rights, women's rights, antiwar protests, and the counterculture. His emphasis on law and order and stability appealed to voters who feared social changes happening in the country. On the other hand, Ford's unpopularity began with his pardon of Nixon and his blunders in answering critics, which caused voters to lose faith in the political system and the nation's leaders.