Question

Above the line promotion are all of the following except?

1) Short term incentives to encourage consumers to purchase the product
2) TV ads and radio
3) Advertising
4) Visual and auditory

Answer 1

Above the line promotion includes TV ads, radio ads, and other forms of traditional advertising, but does not include short term incentives to encourage consumers to purchase the product.

Step-by-step explanation:

Above the line promotion refers to promotional activities that are typically paid for and reach a wider audience. These activities include TV ads, radio ads, and other forms of traditional advertising. However, short term incentives to encourage consumers to purchase a product, such as discounts or special promotions, are not considered above the line promotion. Visual and auditory elements are often included in above the line promotion to grab consumers' attention.