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Which of the following prices is the best example of psychological pricing?

1) .25
2) 1.00
3) 8.50
4) 9.99

User Teofil
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1 Answer

2 votes

Final answer:

Psychological pricing is a strategy used by businesses to manipulate consumer perception of prices. The best example of psychological pricing among the given options is $9.99.

Step-by-step explanation:

Psychological pricing is a strategy used by businesses to manipulate consumer perception of prices. It involves setting prices that give the illusion of a better deal or value, even if the actual difference is small. In the given options, the best example of psychological pricing is option 4) $9.99. This price is just slightly below $10, which is a common reference point for consumers. By using $9.99 instead of $10, businesses tap into the psychological tendency for consumers to perceive the price as significantly lower.

User Dalton Whyte
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