Question

Which of the following is an example of a single-intermediary channel of distribution?

1) Manufacturer sells to customer
2) Manufacturer sells to distributor who sells to retailer who sells to customer
3) Manufacturer sells to retailer who sells to customer
4) Retailer sells to a customer

Answer 1

An example of a single-intermediary channel of distribution is when a retailer sells directly to a customer.

Step-by-step explanation:

An example of a single-intermediary channel of distribution is 4) Retailer sells to a customer. In this scenario, the retailer acts as the intermediary between the manufacturer and the customer. The retailer purchases the products from the manufacturer and then directly sells them to the customer. There are no additional intermediaries involved in the distribution process.