Final answer:
Marketing is not merely concerned with selling; it is a multifaceted process that includes understanding customer needs, product development, pricing, distribution, and promotion. Selling is just a part of marketing, which has been transformed by technology and globalization, leading to more competitive and interconnected markets.
Step-by-step explanation:
The statement that marketing is concerned with selling goods and services to consumers is False. Marketing is a broad concept that encompasses much more than just the act of selling. It involves understanding the needs and wants of consumers, developing products and services that meet those needs, establishing a price, determining a distribution strategy, and promoting the products and services to potential customers. Selling is merely one aspect of the entire marketing process. Markets, affected by shifts in technology and globalization, have become interconnected, increasing the competition and creating a need for strategic marketing efforts. Marketing strategies now often aim to stimulate demand and convince consumers of the necessity or desirability of products, sometimes through creating a culture of consumption that taps into the consumer's hopes and dreams.