Question

Within the channel of distribution, which channel member is typically producing goods?

1) Wholesaler
2) Manufacturer
3) Retailer
4) Distributor

Answer 1

In the distribution channel, the manufacturer is the one who produces goods. They convert raw materials into final products which are then distributed through the channel, influenced by consumer demand.

Step-by-step explanation:

Within the channel of distribution, the manufacturer is the channel member typically responsible for producing goods. Manufacturers take raw resources and transform them into finished products, beginning the distribution process, which includes marketing and distribution to wholesalers, distributors, and retailers. In a market economy, the distribution of these goods is influenced by the consumers who have the means to purchase these products.