Question

When customers are reluctant to switch away from purchasing their favorite brand of a particular product, this is known as ________?

1) Brand fidelity
2) Brand development
3) Brand dependability
4) Brand loyalty

Answer 1

Brand loyalty is when customers are reluctant to switch away from their favorite brand of a particular product.

Step-by-step explanation:

When customers are reluctant to switch away from purchasing their favorite brand of a particular product, this is known as Brand loyalty. Brand loyalty refers to the loyalty and attachment that customers have towards a particular brand, which makes them resistant to switching to other brands even when there are alternatives available.

For example, if a customer has been using a particular laundry detergent brand for a long time and is satisfied with its performance, they may be hesitant to switch to a new brand, even if it is advertised as being better than their current brand.