Question

Why might a business carry out primary research?

1) To discover their customers' needs and wants
2) To gain more market share
3) To improve product quality
4) To improve productivity in the factory

Answer 1

Businesses carry out primary research to discover customers' needs, gain market share, improve product quality, and enhance productivity.

Step-by-step explanation:

Businesses carry out primary research for several reasons:

1. To discover their customers' needs and wants: By conducting surveys, interviews, or observations, businesses can gather direct feedback from their target audience and gain insights into what customers are looking for in a product or service.
2. To gain more market share: Through primary research, businesses can identify market gaps, understand competitors, and develop strategies to capture a larger portion of the market.
3. To improve product quality: Primary research helps businesses gather feedback on their existing products, identify areas for improvement, and develop new features or enhancements to enhance customer satisfaction.
4. To improve productivity in the factory: Businesses can conduct primary research to identify bottlenecks or inefficiencies in their production processes, and then implement changes or adopt new technologies to streamline operations and improve productivity.