Question

The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship, and public relations to inform consumers and persuade consumers to buy is which component of the 4 P's?

1) Place
2) Price
3) Promotion
4) Product

Answer 1

The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship, and public relations to inform and persuade consumers is part of the promotion component of the 4 P's.

Step-by-step explanation:

The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship, and public relations to inform consumers and persuade consumers to buy is categorized as promotion in the 4 P's of marketing mix. Promotion refers to the activities undertaken by a company to communicate, persuade, and influence target customers about the benefits and value of their products or services. These promotional activities help create awareness, generate interest, and encourage purchase decisions among consumers.