Final answer:
Visual and auditory promotions are called above the line promotions, which are used for wide-reaching advertising efforts in mainstream media like TV and radio.
Step-by-step explanation:
Promotions that use visual and auditory components are commonly referred to as above the line promotions. This type of advertising is characterized by its broad reach and is typically placed in mainstream media outlets such as television and radio where it can reach a large audience. Above the line promotions focus on mass messaging with the goal of brand building or communicating a specific campaign to a wide audience.