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Sales promotions are used to generate short-term gains in sales for above the line promotion. True or false?

2 Answers

5 votes

Answer: false

Step-by-step explanation:

hope this helps

User Snorkpete
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Final answer:

Yes, creating an aggressive advertising campaign can be beneficial for increasing sales in a perfectly competitive market.

Step-by-step explanation:

Yes, creating an aggressive advertising campaign can be beneficial for increasing sales in the short run in a perfectly competitive market. In such a market, all companies offer identical products, making it difficult to differentiate from competitors. Advertising can help raise awareness about your product and attract customers, leading to increased sales.

For example, running television commercials, online ads, or offering limited-time promotions can capture customers' attention and motivate them to make a purchase.

However, it is important to consider the costs associated with advertising and the return on investment (ROI). You need to assess whether the potential increase in sales outweighs the expenses of the advertising campaign.

User Michael Taggart
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