Question

McDonalds introduced salads to its menu to target the more health aware customer. This is an example of which type of segmentation?

1) prolific
2) demographic
3) psychographic
4) geographic

Answer 1

The introduction of salads to McDonald's menu is an example of psychographic segmentation.

Step-by-step explanation:

The introduction of salads to McDonald's menu to target the more health aware customer is an example of psychographic segmentation. Psychographic segmentation is the process of dividing a market based on the interests, attitudes, values, and lifestyles of consumers. In this case, McDonald's is targeting customers who are health-conscious and interested in incorporating salads into their diet.