Question

Which of the following is NOT a below the line promotion?

1) Samples and coupons
2) Purchasing communication with the consumer (advertising)
3) Short term incentives
4) Tactile

Answer 1

Purchasing communication with the consumer (advertising) is NOT a below the line promotion method.

Step-by-step explanation:

Below the line promotion refers to promotional activities that are targeted towards a specific audience or group of consumers. They are often more personal and direct than above the line promotions. From the given options, purchasing communication with the consumer (advertising) is NOT a below the line promotion. Advertising is considered an above the line promotion method as it reaches a wide audience through mass media channels.