Final answer:
False. Goods and services are not marketed in the same way. They have different characteristics and require different marketing strategies.
Step-by-step explanation:
False. Goods and services are not marketed in the same way. While both goods and services are marketed to meet people's needs and wants, they have different characteristics and require different marketing strategies. Goods are tangible products that can be seen and touched, such as clothing or electronics. Services, on the other hand, are intangible and involve activities performed for the benefit of others, such as haircuts or consulting services.
Marketing goods typically involves creating and promoting a physical product, while marketing services involves promoting the benefits and value of the service being provided. For example, a clothing store may advertise the quality and style of their clothes, while a hair salon may focus on the expertise and customer satisfaction of their stylists.
Therefore, goods and services are marketed differently based on their unique characteristics and the needs and wants of consumers.