Final answer:
Media companies merge for reasons such as expanding their reach, improving efficiency, acquiring new content or technology, competing with rivals, or rebranding.
Step-by-step explanation:
Media companies merge for various reasons:
- To make the company larger: Merging with another company allows media companies to expand their reach and audience.
- To become more efficient: Mergers can lead to cost savings and economies of scale.
- To acquire a new product line: By merging with another company, media companies can gain access to new content or technologies.
- To catch up or eliminate rivals: Merging can help media companies stay competitive by either matching or surpassing their rivals.
- To lose its corporate identity: In some cases, a company may choose to merge in order to rebrand or change its identity.