Final answer:
When a mission statement is redefined or revised, it should include a clear purpose, value proposition, core values, goals and objectives, and target audience.
Step-by-step explanation:
When a mission statement is redefined or revised, several components should be present:
- Clear Purpose: The mission statement should clearly articulate the purpose and reason for the organization's existence.
- Value Proposition: It should highlight the unique value the organization offers to its customers or stakeholders.
- Core Values: The mission statement should reflect the organization's core values and principles.
- Goals and Objectives: It should outline the organization's goals and objectives for the future.
- Target Audience: The mission statement should identify the target audience or market segment the organization serves.
By including these components, a revised mission statement becomes a powerful tool for guiding the strategic planning and decision-making process within the organization.