Explanation: Audience analysis is a crucial step in preparing a speech or presentation, as it involves identifying and understanding the characteristics, needs, and interests of the audience. By conducting audience analysis, a speaker can tailor their message to effectively engage and communicate with the specific audience. This process typically involves gathering demographic information such as age, gender, and location, as well as psychographic information related to the audience's attitudes, beliefs, and values. Understanding the audience's expectations, level of understanding, and interests allows the speaker to adapt the content, language, and style of the presentation to resonate with the audience. Additionally, audience analysis is an ongoing process that continues during the speech, as the speaker observes and responds to the audience's feedback and engagement. By utilizing audience analysis, a speaker can ensure that their message is relevant, impactful, and well-received by the specific audience they are addressing.