Final answer:
A Survey Designer offers a graphical interface for creating and publishing surveys, often used by psychologists to gather qualitative or quantitative (discrete and continuous) data.
Step-by-step explanation:
The graphical interface that allows you to create survey categories, questions, configure the details, and publish the survey is known as a Survey Designer. This tool provides an intuitive interface for researchers and other professionals, often used by psychologists, to design surveys that can be electronically administered, as indicated in Figure 2.9. These surveys can be versatile, including various types of questions that elicit different kinds of data. Upon configuring a survey using the Survey Designer, the data gathered can be qualitative (descriptive data), quantitative discrete (countable data), or quantitative continuous (measurable data).
For example, a qualitative question might ask for a respondent's opinion on a subject, while a quantitative discrete question might ask for a number of times they perform a certain activity per week, and a quantitative continuous question could inquire about the amount of time they spend on an activity. The flexibility and ease of use of the Survey Designer make it an important tool in gathering large amounts of data efficiently from participants.