Final answer:
In Salesforce, customer preferences and product interests can be tracked using features of the MVC architecture such as creating objects and fields, creating custom Visualforce pages, and using validation rules.
Step-by-step explanation:
In Salesforce, customer preferences and product interests can be tracked using various features of the Model-View-Controller (MVC) architecture. Here are three ways to track this information:
- Creating objects and fields: You can create custom objects and fields in Salesforce to store customer preferences and product interests. For example, you can create an object called 'Customer' with fields like 'Product_Interests' and 'Preference'.
- Creating Custom Visualforce pages: Visualforce allows you to create custom user interfaces in Salesforce. You can create custom pages to capture and display customer preferences and product interests.
- Validation Rules: Validation rules can be used to enforce data accuracy and consistency. You can create validation rules in Salesforce to ensure that customer preferences and product interests are entered correctly.
While workflow rules can automate certain actions based on customer preferences and product interests, they are not directly used to track this information. They are primarily used for automating business processes in Salesforce.