Question

Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?

1) Lookalike Audience
2) Custom Audience
3) Interest-based Targeting
4) Demographic Targeting

Answer 1

Paola would use the Lookalike Audience targeting method.

Step-by-step explanation:

Paola would use the Lookalike Audience targeting method to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Lookalike Audience allows Paola to create a new audience that shares similarities with her existing audience. By using the insights gained from Website Demographics, she can target these new audiences and expand her customer base.