Final answer:
A campaign "theme" and a company slogan serve different purposes and have different characteristics.
Step-by-step explanation:
A campaign "theme" and a company slogan are both used to convey a message to target audiences, but they serve different purposes and have different characteristics.
A campaign "theme" is a central idea or concept that is used to unify and guide a political campaign. It usually represents the main message or values of a candidate or party. For example, in the 1960 campaign, Kennedy's theme was "Leadership for the 60s", which highlighted his vision for the future.
On the other hand, a company slogan is a short phrase or tagline that is used to promote a brand or product. It is designed to be catchy and memorable, and its purpose is to create brand recognition and association. For example, Miller beer's slogan "It's Miller Time" is aimed at creating a positive emotional response and connection with the brand.