Final answer:
A trade show is targeted towards professionals and focuses on B2B transactions, while an exhibition event is open to the public and focuses on B2C transactions.
Step-by-step explanation:
A trade show and an exhibition event are both business events aimed at showcasing products and services to potential customers. However, there are some differences between the two.
A trade show is typically an industry-specific event where companies gather to exhibit their products or services. It is often targeted towards professionals from a particular industry or field. The main purpose of a trade show is to facilitate networking, generate leads, and promote business-to-business (B2B) transactions.
An exhibition event, on the other hand, is usually a broader event that can cover various industries. It is open to the general public and aims to attract consumers. The purpose of an exhibition event is to create brand awareness, generate sales, and promote business-to-consumer (B2C) transactions.