Final answer:
A full out promotional campaign involves various marketing tactics and channels, including advertising spots, to promote a product or service. An advertising spot refers to a single ad or commercial that is aired or published through a specific media channel. Both are used to reach and engage the target audience.
Step-by-step explanation:
A full out promotional campaign refers to a comprehensive and coordinated marketing effort that utilizes various tactics and channels to promote a product or service. This can include advertising spots, but also encompasses other elements such as public relations, social media, direct marketing, and sales promotions. A promotional campaign is typically designed to create awareness, generate interest, and ultimately drive sales.
On the other hand, an advertising spot refers specifically to a single ad or commercial that is aired or published through a specific media channel, such as television, radio, print, or online. Advertising spots are usually shorter in duration and are focused on delivering a specific message or call-to-action to the target audience.
For example, a company might launch a full out promotional campaign for a new product release that includes television advertising spots, as well as social media campaigns, influencer partnerships, and in-store promotions. The advertising spots would be a part of the larger campaign strategy to reach and engage the target audience through different channels.