Question

Andy Warhol's artwork 'Large Campbell's Tomato Soup Can, 1964' is an insult to viewers because it destroys distinctions in flavor. How did Warhol literally present this artwork in the gallery?

1) On shelves
2) On walls
3) On pedestals
4) On the floor

Answer 1

Andy Warhol hung his 32 canvases depicting Campbell's Soup flavors on the walls, side by side, to resemble products on grocery store shelves, which was his way of presenting art within the realm of everyday consumer goods and mass production.

Step-by-step explanation:

Andy Warhol's artwork 'Large Campbell's Tomato Soup Can, 1964' has become an iconic representation of the Pop Art movement. When Warhol first exhibited his Campbell's Soup Cans series, he presented them in a way that mirrored the commercial presentation of products. The 32 canvases, each depicting one of the Campbell's soup flavors available at the time, were hung on the walls side by side, akin to products lined up on grocery store shelves. This mimicked the uniformity and mass production of goods while challenging traditional notions of art.

Warhol's choice to present everyday objects in his art, such as the Campbell's Soup Cans, was a comment on consumption habits and the commercial culture of his time. He continued this theme by mass-producing images using photo-silkscreen procedures, making his art more accessible and challenging the elitism of the art world.