Question

Marc adler is the owner of macquarium, a multimillion-dollar communications company that does everything from video productions to creating websites to public relations campaigns. macquarium has done this sort of work for bellsouth and snapon tools. even though these companies could have prepared their videos and created their websites in-house, these tasks were:

group of answer choices
A. seen as conflicting with the mission statements of the companies
B. outsourced
C. supplied as part of a relational marketing strategy
D. autonomous productions
E. supplied outside normal channels

Answer 1

Businesses like BellSouth and Snap-On Tools outsourced tasks such as video production and website creation to Macquarium, even though they had the capacity to do it internally, leveraging Macquarium's specialized skills.

Step-by-step explanation:

Marc Adler, the owner of Macquarium, manages a multimillion-dollar communications company known for providing a wide range of services, including video productions, website creation, and public relations campaigns.

Despite having the capability to perform these tasks in-house, companies like BellSouth and Snap-On Tools opted to have these tasks done by Macquarium. These tasks are known as supplied outside normal channels, meaning that they are outsourced to a specialized company rather than handled internally.

Outsourcing allows businesses to leverage Macquarium's expertise and focus on their core operations, while Macquarium handles the specialized tasks of producing videos and creating websites, ensuring professional results that might be difficult or more expensive to achieve in-house.