Question

Linda Owns A Guesthouse And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Uses SEM To Create Targeted Ads For Her Rooms. She’s Now Looking At The Analytics Data For The Different Ad Campaigns She Runs. Take A Look At The Analytics Data For The Three Campaigns. Which One Campaign Is Performing Least Well?

(A) Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today!

(B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!

(C) Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now!

Answer 1

The correct answer is option (B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!

Step-by-step explanation:

The campaign performing least well is (B) Family friendly guesthouse Lots to do nearby Come and see what we have to offer!

In analyzing the performance of the three ad campaigns, Linda should look at metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). By comparing these metrics across the campaigns, she can determine which one is performing the least well.

If Linda finds that campaign (B) has a low CTR, few conversions, and a low ROI compared to the other campaigns, then it is the one that is performing least well. It may indicate that the message and target audience of the campaign are not resonating effectively, resulting in lower engagement and bookings.

Analytics data is crucial in identifying the performance of ad campaigns, and only a comparative analysis of metrics like click-through rate (CTR), conversion rate, cost per click (CPC), or return on ad spend (ROAS) would enable us to establish which campaign is underperforming. Without this data, it is not possible to accurately assess the performance of Linda’s campaigns for her guesthouse. To improve the effectiveness of these campaigns, it would be essential to analyze specific analytics data.