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Which of the following is a strategy for a persuasive message?

a. start with the greatest challenge first.
b. keep messages generic and not audience-specific.
c. present all information on a product at once.
d. lead with emotion and follow with reason.

1 Answer

2 votes

Final answer:

In a persuasive message, a successful strategy is to lead with emotion to capture the audience's attention and then follow up with logical reasoning to strengthen the argument.

Step-by-step explanation:

When crafting a persuasive message, a successful strategy is to lead with emotion and follow with reason. To engage your audience emotionally right away, you could use a captivating anecdote, an interesting quotation, or a poignant question. This approach caters to the pathos aspect of persuasion, which is about appealing to the audience's emotions. After establishing an emotional connection, it's crucial to reinforce your message with logical arguments and factual information, which pertain to the logos component of persuasion. This two-step method ensures that your message is both emotionally engaging and intellectually compelling.

Considering the options posed in the question, start with the greatest challenge first could sometimes be an effective strategy in certain contexts, however, it is not exclusively known as a persuasive messaging tactic. Keep messages generic and not audience-specific is often not recommended because the message may not resonate as well with an audience that doesn't feel personally addressed. Present all information on a product at once, can overwhelm the audience, and is therefore not generally seen as the best approach.

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