Question

Type the correct answer in the box. Spell all words correctly.

Li Chang has recently started his own business. He plans to launch his design for an application (app) for a smartphone. All of his direct competitors
have put up their apps to be downloaded (online) for free. He wants to follow the same advertising policy that his competitors are using. All the apps
that are similar to his are available at a common portal. Which P of marketing should Li Chang concentrate on to differentiate his app?
Li Chang should concentrate on his
to differentiate his app from those of competitors.

Answer 1

Li Chang should concentrate on his positioning to differentiate his app from those of competitors.

Li Chang should concentrate on his Positioning to differentiate his app from those of competitors.

In the context of marketing, the "Four Ps" refer to Product, Price, Place, and Promotion. However, in this scenario, the emphasis is on differentiation, and "Positioning" is a key element in this context.

Positioning involves creating a distinct image and identity for a product or service in the minds of the target audience. Li Chang needs to focus on how his app is perceived in comparison to his competitors' apps.

This includes highlighting unique features, benefits, or a specific target audience that sets his app apart. By concentrating on positioning, Li Chang can effectively communicate the value of his app and create a clear distinction in the market, even if the basic functionalities are similar to his competitors. This strategy can help him attract a specific segment of users who resonate with the unique aspects of his app.

Answer 2

Li Chang should focus on product differentiation to distinguish his smartphone app from competitors, by providing unique features, superior user experience, or additional services.

Step-by-step explanation:

Li Chang should concentrate on product differentiation to differentiate his app from those of competitors. In a market where direct competitors offer similar applications for free, product differentiation is key to standing out in a monopolistic competition environment.

By focusing on features, user experience, or additional services that are unique to his app, Li Chang can create a perceived value in the eyes of potential customers, which can encourage downloads and usage despite the app being available on a common portal with other free apps.

Examples of product differentiation include a more user-friendly interface, innovative functionality, or superior customer support. Additionally, positioning the app with a certain niche or branding it in a unique way can also attract a dedicated user base.