The activity described in the scenario, where a business owner grows their email lists by linking ads to email sign-up forms and contacts customers directly to inform them about special promotions, aligns with the pillar of social media marketing known as E. Publishing.
Which one of the five pillars of social media marketing does this represent?
The business owner in the scenario is trying to get more people to sign up for their emails by putting ads that link to a sign-up form. Then they contact these people directly to tell them about special deals.
Publishing means making and sharing content on different social media platforms. In this situation, the business owner is using ads and email sign-up forms to send special information right to customers. By using these channels, they are sharing information to reach and talk to the people they want to reach.