Final answer:
c.comparison charts.The correct content formats to use during the decision stage of the buyer's journey are case studies, product demos, and
Step-by-step explanation:
The correct answer is option a. Case studies, option b. Product demos, and option c. Comparison charts. During the decision stage of the buyer's journey, it is effective to use these content formats to help potential buyers evaluate and compare different options before making a purchase decision.
Case studies provide real-life examples of how a product or service has solved a specific problem for a customer. They showcase the success and results achieved, building credibility and trust.
Product demos allow potential buyers to see the product in action and understand its features and benefits. This hands-on experience can help them visualize how the product will meet their needs.
Comparison charts offer an easy-to-read visual representation of how different products or services stack up against each other. They highlight key features, pricing, and other relevant information, helping buyers make informed decisions.