Final answer:
The resort should consider Programmatic Guaranteed Deal and Preferred Deal as they meet the requirements of paying a premium for advertising while also allowing flexibility to back out if weather conditions aren't optimal.
Step-by-step explanation:
The resort should consider the Programmatic Guaranteed Deal and the Preferred Deal to fulfill their requirements. These two deal types will allow the resort to pay a premium for advertising on the homepage of multiple online travel agencies while still having the flexibility to back out if weather conditions aren't optimal near launch day.
A Programmatic Guaranteed Deal guarantees the placement of advertisements and offers more control over ad placement and inventory. The resort can negotiate specific terms like the number of impressions and targeting criteria. If the resort decides to back out due to unfavorable weather conditions, they can do so with minimal consequences.
A Preferred Deal is a non-auction deal that allows the resort to reserve a specific amount of ad inventory at a fixed price. With this deal type, the resort can negotiate terms with the online travel agencies, including the option to back out if needed. However, this deal is more flexible and less guaranteed than a Programmatic Guaranteed Deal.