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TV stations use ratings to decide which shows to keep or cancel. Therefore, the A. C. Nielsen Company collects data on the TV viewing habits of Americans and publishes the information in Nielsen Report on Television.

Suppose that you want to use a paired sample to decide whether the mean viewing times of married men and married women differ;

1. Identify the variable.

User Trup
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The variable of interest in this scenario is the "viewing time" of TV shows.

How to find the variable ?

The variable in this scenario is "viewing time" or "TV viewing habits." It represents the amount of time individuals spend watching TV shows.

Viewing time can be measured in various units such as hours, minutes, or even seconds. It is a quantitative variable because it involves numerical measurements.

o decide whether the mean viewing times of married men and married women differ, you can set up a hypothesis test. This involves creating a null hypothesis (H0) and an alternative hypothesis (H1).

User Aryan Firouzian
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