Final answer:
The correct option is a. use of analytics.
The use of analytics has had a major impact on the growth of retail for licensed products among sport organizations.
Step-by-step explanation:
The major impact on the growth of retail for licensed products among sport organizations can be attributed to the use of analytics. Analytics refers to the process of collecting and analyzing data to gain insights and make informed business decisions. In the context of retail for licensed products, analytics can help identify consumer trends, predict demand, and optimize pricing and product placement. For example, through the use of customer data and market analysis, sport organizations can determine which licensed products are in high demand and strategically place them in retail stores or online platforms to maximize sales.
Furthermore, analytics can also be utilized to personalize marketing strategies and enhance customer experiences. By analyzing consumer behavior and preferences, sport organizations can tailor promotional campaigns and recommend personalized product suggestions, ultimately increasing customer engagement and loyalty.
In conclusion, the use of analytics has had a major impact on the growth of retail for licensed products among sport organizations. It provides valuable insights into consumer behavior, helps optimize product placement, and enables personalized marketing strategies.