The ways in which contemporary presidential campaigns have used social media as a campaign tool are;
- Building and engaging with a wider audience
- Targeted advertising and data analysis
- Disseminating campaign messages and countering opposition
What are the uses of social media as a campaign tool?
Beyond traditional campaign rallies and speeches, presidential candidates can now reach a wider audience through social media sites . Candidates can speak with their supporters directly about their personal experiences, policy stances, and campaign activities.
Additionally, they may communicate with voters directly through direct messages, shares, likes, and comments, which fosters a feeling of engagement and personal connection. Through direct audience sharing of policy stances, criticism, and answers to opponent accusations, social media gives candidates greater control over the message they want to convey during the campaign.