Question

A Healthy Pitch

Imagine you are the owner of a new healthy product that just hit the market. Determine what it is and what purpose it serves to promote good health.

The Goal: Prepare a pitch to investors as to why they should invest in your product. Convince them that you understand your target audience and explain how you will reach them. Put yourself in the target customer’s shoes. Why might you want the product? What might be some reasons you wouldn’t buy the product?
Your product can be real or made up.

Consider using these questions:

What is your product, and how exactly does it promote good health?
Who is your target audience, and what do you know about them?
What are the ways you intend to advertise to your target audience?
How will you use different aspects of media to sell your product?
What makes you sure that your product will be a success within its target audience?
What is your Ad slogan?

Answer 1

Presenting Energize Bliss, a cutting-edge, nutrient-dense energy bar created to support long-term energy and general wellbeing.

The product is aimed at health-conscious consumers who lead active lifestyles and provides a tasty and nourishing on-the-go snack. To reach the target group, the advertising approach makes use of internet marketing, in-store promotions, and sponsorships of fitness events.

The blend of superfoods is the product's unique selling proposition, meeting the growing need for quick, wholesome snacks. The phrase "Energize Bliss: Fuel Your Day, Nourish Your Body, Enjoy Every Bite!" perfectly captures the essence of the product.