Question

Taariq runs a parasailing business on Hilton Head Island, South Carolina. Taariq closes his business in winter when the water gets too cold. Taariq should use aadvertising schedule.

A) continuous
B) flighting
C) pulsing
D) penetrating
E) purposeful

Answer 1

Taariq should use a B) 'flighting' advertising schedule for his seasonal parasailing business, which entails advertising intermittently to align with business demand during peak seasons.

Step-by-step explanation:

The student's question pertains to the type of advertising schedule that Taariq should use for his parasailing business which is seasonal in nature. Out of the options provided, flighting is the most appropriate schedule. Flighting is an advertising schedule that involves intermittent and irregular periods of advertising. It is used when there is no need to advertise continuously because the product or service is not in constant demand. Since Taariq closes his business during the winter months due to cold water and likely reopens in warmer months when parasailing is popular, he would benefit from concentrating his advertising efforts to periods before the peak seasons to maximize customer interest and business impact. This contrasts with continuous advertising, which is constant regardless of the season or demand, pulsing which mixes continuous and flighting strategies, penetrating which refers to an aggressive marketing strategy to enter a market, and purposeful which is not a commonly used term in advertising schedules.