Final answer:
In the context of an ethical decision-making framework for promotions, a firm would ask if the advertising message represents the product's benefits honestly. This reflects the firm's commitment to ethical advertising practices, ensuring consumers are not misled and maintaining a trustworthy brand reputation.
Step-by-step explanation:
When employing an ethical decision-making framework regarding promotion, a firm would likely ask if the advertising message represents the product's benefits honestly. This question is crucial to ensure that firms maintain ethical standards in their marketing practices and that consumers are not misled by promotional materials. It reflects a company's commitment to truthfulness and integrity within its advertising strategies, which is central to building consumer trust and upholding a positive brand image.
Considering the ethical facets of promotions involves scrutinizing whether the content is truthful and not deceiving customers with exaggerated claims. This ethical consideration is pertinent as it aligns with the guidelines set by advertising standards authorities, and it speaks to the overall ethical conduct of the firm, which could significantly impact its reputation and success.
Therefore, among the options provided, "Does the advertising message represent the product's benefits honestly?" is the question that a firm would include in an ethical decision-making framework focused on its promotion.