A corporate blog can be used to create positive word of mouth, help customers form a community, and develop long-term relationships between customers and the company. The Option A is correct.
A corporate blog serves as a platform for a company to engage with its audience in a more personal and interactive way. By consistently sharing valuable content, insights and updates on products or services, a corporate blog can build trust and credibility among customers.
This trust can lead to positive word of mouth as satisfied customers are more likely to recommend the company to others. Also, through blog comments and discussions, customers do form a sense of community where they can share their experiences and connect with like-minded individuals who share an interest in the company's offerings.
So, this sense of community fosters loyalty and helps develop long-term relationships between customers and the company and thus leads to repeat business and brand advocacy.