Final answer:
Purple Lace Inc.'s emphasis on consistency and standardization in its international operations exemplifies a global strategy. This approach focuses on achieving economies of scale, maintaining a uniform brand, and maximizing operational efficiencies across different countries.
Step-by-step explanation:
The scenario described for Purple Lace Inc., a home furnishing company, is an example of d. A global strategy. This approach is characterized by a company maintaining consistency and standardization across its operations in different countries, rather than tailoring its products and practices to the local cultures and market needs. Contrary to a customization strategy, which would involve significant adaptation to local preferences, or a multi-domestic strategy, which operates with a high level of local responsiveness, a global strategy leverages economies of scale by offering the same or similar products and services worldwide.
A global strategy allows for cost savings through standardization, and consistent branding and operational procedures, but may lack flexibility in responding to local market differences. It relies on centralized decision-making and seeks to capitalize on commonalities across markets to maximize efficiency and competitiveness on a global scale.
By choosing a global strategy, Purple Lace Inc. prioritizes operational efficiency and brand consistency over local market adaptation, thereby aiming for a uniform image and set of offerings across its international markets.