Final answer:
After identifying the target audience, George will use this information to develop creative advertising copy, which will be tailored to resonate with the audience's interests and values, potentially using a mix of media strategies.
Step-by-step explanation:
After using market research to identify the target audience for his advertising campaign, George will next use this information to develop creative advertising copy. With a clear understanding of the target audience, George will be able to tailor the campaign's message to resonate with the audience's interests, values, and needs.
Moreover, by leveraging insights from market research, George can craft messages that are more likely to engage the audience and prompt the desired response, whether it be brand awareness, product knowledge, or direct sales conversion.
The approach George takes can be informed by assessing what others have done, then determining whether to build on existing work or to take a different route. He will also need to consider the most effective means of translating his vision to the audience, which might involve a mixture of traditional and digital media strategies.
Incorporating strategies that align with the intended audience's preferences and media consumption habits can amplify the effectiveness of the ad campaign. It is essential for George to create a concise and compelling message that can be distributed through selected modes and media that are most likely to reach and influence the target audience.