Question

Charles owns a chain of shoe stores. He is evaluating how he allocates his firm's IMC budget. He invests in a variety of advertising media, spends money on his firm's public relations efforts, and is now considering social media opportunities. To ensure he reaches his target audience with the desired message, Charles must recognize that each IMC alternative

Group of answer choices
a. stands on its own.
b. represents a part of a whole.
c. communicates a unique purpose.
d. limits the value to the customer.
e. depends on the supply chain.

Answer 1

Charles must recognize that each IMC alternative represents a part of a whole in order to reach his target audience with the desired message.

Step-by-step explanation:

In evaluating how to allocate his firm's IMC (Integrated Marketing Communications) budget, Charles must recognize that each IMC alternative represents a part of a whole. This means that different advertising media, public relations efforts, and social media opportunities should work together to reach the target audience with the desired message.

For example, if Charles decides to invest in TV commercials, social media ads, and press releases, each of these components should complement and support each other to create a cohesive and effective marketing campaign.